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Victoria Wonck & Aïda

par Association Aida

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Victoria Wonck knows that beauty is more than meets the eye. The celebrity makeup artist and art director who has worked with the likes of Emily Ratajkowski, Eddie Redmaine, Natalia Vodyanova, Julianne Hough, Sasha Luss, is is also a teenage cancer survivor celebrating 10 of remission. To honor this personal milestone, she is thrilled to launch her own eyelash product, the V-Lash pack by Victoria Wonck, all the proceeds of which will go to Jeune Cancer, an initiative run by Aïda that supports teenagers fighting cancer.

Vicky’s own cancer journey began at age 19, an already vulnerable time in a young woman’s life. If the trials of adolescence and young adulthood were not destabilizing enough, cancer can wreak irrevocable harm on one’s self-imag e and sense of identity. For Vicky, beauty became more than an essential act of self-care, it became an act of defiance. Makeup became her medicine.

After losing her own lashes to her cancer treatment, which included surgery, chemotherapy, and radiotherapy, Vicky quickly mastered the art of applying fake lashes. A decade later, she decided to put 10 years of professional experience into the development of easy-to-apply, individual V-shaped eyelashes. Designed specifically with young cancer-warriors in mind and suitable for all, Vicky’s V-lashes sculpt the natural lashes one by one for a subtle, open-eye effect, and fill in those areas affected by lash loss.

Again, beauty is so much more than meets the eye. Feeling beautiful is a critical form of autonomy that helps all young people, not just those battlig cancer, build self-confidence and empowers their self-expression.

The exclusive launch of the V-LASH pack by Victoria Wonck is available for sale from October 1st to November 1st, 2023.

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